E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company

The book is about the 'Self' as businessman/woman. The key is the, periodic, precisely ordered and focused exercises.These exercises are questions Michael Gerber, the author, aims at the heart and soul of being/becoming an entrepreneur. And so one is, if one is open to the questioning, able to pinpoint within oneself the barriers to becoming a truly creative person. Then, after self-reflection, one may come from a space, which was previously closed and oppressive, to an open and experiential one.There is a storyline in the book showing clearly how the entrepreneur becomes so easily a robot and a machine in the current business ethos. So how does one stay alive and renewed in what is essentially a mechanised business world? Well, this book tackles this dilemma - by making one confront oneself and ones susceptibility, and then enabling one to recover integrity and creativity from within oneself. Because, ultimately, it is not the techniques and methods which make for success, but who one is and how well one knows oneself, and continues to discover oneself.The book has its highest value in enabling self-knowledge as an entrepreneur.Michael Gerber in the book does, however, always present the avenues and methods for success in the greatest of practical detail (for example on sales he covers internet portal, direct mail etc. etc. - it's all covered - with advantages and disadvantages and practical application). There are downloadable worksheets, all very ordered and practical where one can try out, test and keep records about ones experiments with oneself, the business and the marketplace.I would have liked to say more on the practical side of the book, because it is hugely practical and applicable. But it is a year since I read a borrowed copy and don't have it in front of me. I have now ordered a copy for myself.Entrepreneurship, in my view, is a difficult business. It is one of the greatest challenges to oneself. It can be a disheartening and even degrading experience. Thank you, Michael Gerber, for enabling me to know the dangers, and for giving me clarity and understanding at the beginning of my new business.Finally, this is not a quick fix book, although because of the practical detail it can be used like one. But beware, for the book is about a journey one decides to make/take - and there are many adventures to be had along the way! :)

Every point throughout the book is enlightening to business minds

This is the book that will change your business and life forever. If you are happy plodding along with your average business or want to just set up a little lifestyle business - don't read this book! However, If you really want to understand your business and learn how to grow it read this book! And read it again and again and again. This simply is the best small business book you are every likely to read.

It is full of interesting and thought provoking advice for running a business. Sometimes the prose and the narrative can be a little off-putting, and can make it more difficult to get to the real information - the first chapter or two are particularly bad for this, but it then eases up and the ratio of information to narrative improves. I am very happy I stuck with it, even though initially the narrative made me want to put the book down, as the information and ideas gave me a lot to think about and consider, and suggested some new ways for me to look at problems. Overall, it is a valuable book for anyone running a business; it just takes some effort and patience to read.

So good I got the book! In hind sight I should have started with revisited but even out of order this is good.

Michael Gerber gives valuable insight into the intricacies of running a successful business for those who want to aim high and possible achieve a World Class Business

this is a fantastic book to read i am always intrested in these type of book and if you are then its worth reading

Great - to the point

Eye opener

Content of this guide is very good. Timeless information when you consider display advertising in the electronic world is called a landing page, yet concepts of good copy with call to action offer are identical regardless of medium. Same can be said of all other facets of business definition. Without enough definition you can't delegate the daily tasks with any consistency. Unless you clearly specify your values in the form of clear definition, supporting compensation plan paying on net profit revenue, and directing how your staff will support your marketing or the whole thing collapses. Then you are stuck inside the business on a daily rescue mission. Definitely not the independence you dreamed of which led you to start the business. Look at McDonalds or Toyota as examples of well defined well delegated businesss where employees know exactly what you want done, when. how and why. Consider hjis book a textual version of a business designer's mind mapping of tasks & answer selection. Also read the book on "How to Avoid Mistakes in Selling a Business" for specific examples of what to do in order to improve your business. (Bloomberg reports 86% of businesses are designed to be sold. 2016) After you get your plan definition down on paper the next step is to automate the functions into your sales & marketing automation CRM. Long ago a wise man mentioned "a man needs to own his own underwear, you can rent a suit or tuxedo but you need to own your own foundations". This book is designed to help create your foundation. Plenty of coaches will sell you boiler plate plans, but it's not your vision and you can still get boiled alive by just using boiler plate. If you are fan of cloud services remember it's just someone else's computer that you don't control. Only idiot would place their life blood of business (the plan this book helped create) under someone else's control that can be stolen or gifted by the cloud providers employees to their friends to jump starting a competitor. You'd have no meaningful recourse only a long legal fight with huge lawyer bill attached. Make your plans a declared proprietary document, "on loan" during employment with provisions of penalties for sharing, copying or any form of disclosure. Then run an automated version of this from a $500 computer internal to your office. Setup automated shutdown during hours your office is closed limit remote attacks since nobody can attack a shutdown system (7pm-6:45am). Now with things automated you can live life anywhere, while your CRM enforces your sales & delivery directives, employees have all the deals inside which you can view from anywhere. You work on business (or take vacation) while your employees stoke the boiler in the engine room (office) to sail towards your dreams. Using a paper based operation is outdated, you'll always have problems unless you remain in the paper run business supervising everything, a hard fact of life since this book was written. Nobody follows paper daminstrative rules unless the boss is right there checking up the whole time. Let the computer be your enforcer. Plenty of local programmers are available in meetup.com groups that can tune campaigns and online forms in a low cost program without blowing bunch of money. All the programmer needs to do is setup the CRM's calculated fields like an internal spreadsheet within the CRM for one stop repository that feeds the CRMs internal compensation tracker. (Even CRMs available on free download have this capability). Next time you go to McDonalds look closely and you'll see network switches in kitchen area with way more cables than for cash register.s everything in the kitchen except the coffee maker is networked to collect statistics for a remote boss to see. That's how to run an operation that frees you from tedious the office tasks. It's the next step after this book that puts you into the real game of profitable growth. Good luck in your endeavors. Semper fidelis, Dave

Das Buch vermittelt Wissen in Form einer Geschichte. Es geht auf alle wichtigen Aspekte von KMU Betrieben ein und zeigt einen Weg auf, der z.B. zur Expansion via Franchising führen kann. Zuerst standardisieren, dann multiplizieren. Das Buch ist ein Klassiker und meiner Meinung nach ein Muss für jeden unternehmerisch tätigen Menschen.

Highly recommend to anyone

first class for us who are creating something new for people and the world,